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Digital Printing 

Digital Presses/Printing Equipment

The "Great Equalizer"

The digital revolution has been called the "Great Equalizer". Digital printing techniques let organizations economically pursue exciting new strategies - previously available only to those with very large budgets.

Small Production Runs may be Produced Economically

Without this expense, and with short production flexibility, you may now look at new and existing documents and projects differently.

For example:

Test marketing may be conducted using low cost look-alike digitally printed prototyping.  Pieces economically produced greatly simplify the fine-tuning of literature and minimize your exposure to failure because you may now avoid costly un-tested print-runs, campaigns and  mistakes.
Color(s) may be included for greater impact where previously your budget did  not allow. This allows you to communicate more effectively with a purpose.

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Individual Pieces may be Uniquely Personalized
Literature may now be made more dynamic by containing unique content (graphics/charts/data). This uniqueness, or specificity, drives a higher response rate from its audience, as its noticed and judged valuable because its perceived, and is, content rich.

This could be an audience of one or many targeting known interests. Essentially, information may be merged from almost any database. It may be used narrowly to easily and affordably addressing for geographic, demographic and/or vertical market applications. Or, include information pertaining to an individual with specific data. In either case, this variable data may be formatted to fill areas within a graphics file for simultaneous output.

Some examples would be documents such as:

Employee Benefit Packages	Insurance Statements
Targeted Sales Literature	Direct Mail Addressing

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Digital printing largely avoids the cost and inconvenience of obsolescence that has long plagued businesses. 

Price per Piece Bought vs. Price per Piece Used

Historically consumer's had little choice but to pursue a strategy of  mass-producing printed pieces for per piece bought cost effectiveness. This was largely due to the cost of setting up and running a print job. 

Unfortunately, many types of items are often subject to frequent revision causing them quickly to be outdated. Such as (to name a few)

When produced digitally, there's no need to produce more pieces than actually necessary. Meaning you only make what you require and not a large stock pile. When changes are necessary, digital files may be updated with ease and output for distribution when needed with little expense.

Businesses are noticing that the cost per piece used may actually be a much better measurement of an items value. Although on the surface unit prices may appear higher (in larger quantities) when spoilage and inaccuracy exposure costs are factored the true cost of product soars.

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